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Project Summary

Design Concept

Design Version 1
The first design of the Crystal Hydrating Facial Mask features gold as the primary color, echoing the natural essence of witch hazel extract while conveying a sense of vitality and health. The design incorporates transparent water droplet elements to create a crystal-clear visual effect, symbolizing the luminous and refreshed appearance the product brings to the skin. The combination of gold tones and water droplets perfectly reflects the mask’s key ingredients—hyaluronic acid, witch hazel extract, aloe essence, and hydrolyzed silk protein—highlighting the product’s core value of “deep hydration, moisture retention, and radiant clarity.”

Design Version 2
The second design adopts a rose-pink color palette as the primary tone, positioning the product as a female-oriented item while conveying a sense of softness and vitality that attracts female consumers. A key visual element is a simple and playful circular lock icon placed inside a water droplet, symbolizing the concept of “locking in moisture.” This visual metaphor transforms the idea of hydration and moisture retention into a clear and engaging design element. By combining playful details with high-performance functionality, along with the gentle character of the rose-pink color, the design effectively meets women’s expectations for products that are both cute and practical.

Both designs present distinct characteristics. The first focuses on conveying the product’s natural ingredients and high-performance functionality, while the second emphasizes emotional appeal and visual attraction. Together, they fully express the multi-dimensional value of “crystal-clear hydration.”

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