The main visual design is centered on the concept of “relaxed shopping in a vibrant city.” Soft green and light yellow are used as the primary tones, not only echoing the logo’s standard color scheme but also creating a cheerful and pleasant atmosphere. The visuals adopt an illustration style, depicting people moving through cities in Taiwan, presenting a youthful, lively, and playful visual experience. The overall style highlights the convenience of Hami Wallet, conveying a lifestyle scenario where users can enjoy exploring the city while effortlessly using mobile payments for shopping.