This design centers on the Sulwhasoo First Care Activating Serum EX, blending Japanese minimalist aesthetics with cherry blossom elements to create a gentle, healing, and balanced visual atmosphere. Within the design, video and visual storytelling are used to connect the product with its ambassador, Hsieh Hsin-Ying, allowing users to experience the brand’s unique charm through an immersive presentation.
The overall scene evokes the feeling of being in a Japanese-style living room decorated with cherry blossoms, creating a sense of comfort and relaxation while enhancing the emotional connection between the user and the brand.

In terms of color, soft pink tones favored by women were selected as the primary palette. Everyday elements such as high heels, notebooks, and fountain pens were incorporated into the design to complement the product’s herbal ingredients and lifestyle positioning.
These visual elements highlight the product’s benefits in enhancing skin brightness, elasticity, clarity, and radiance. At the same time, their combination conveys a sense of warmth and vitality, reflecting the refreshing and nourishing experience the product brings to users.

In addition, an interactive quiz section was incorporated into the design, allowing users to explore the concept of the “balance key” through participation. This interactive experience helps each user connect more deeply with the brand’s philosophy of natural harmony.
The design also integrates elements such as pink roses, essential oils, and spa-inspired imagery to convey the brand’s lifestyle philosophy and the beauty of balance. At the same time, the page provides the latest brand news, further strengthening the emotional connection between the brand and its audience.
Overall, the design adopts a clean and refreshing visual language, allowing users to explore the product in a relaxed, pressure-free environment while experiencing the sense of natural beauty embodied by Sulwhasoo First Care Activating Serum EX.