The core concept of the design is inspired by the Internet of Things (IoT), using points, lines, and planes as the fundamental visual elements. Points connect to form lines, and lines intersect to create planes, symbolizing the generation of creativity. Together, these elements form the shape of a hand reaching forward, echoing Steve Jobs’ remark: “The human hand is God’s most perfect creation.” The hand not only represents one of the most frequently used parts of the human body, but also symbolizes convenience, usability, and a human-centered philosophy.
This design closely connects the foundational concept of the Internet of Things with the collaborative relationship between Haobo and Sea Sonic, conveying our intention to focus on “what we can do” rather than merely “what we are.” Although the parent–child relationship between Haobo and Sea Sonic cannot be overlooked, the design places greater emphasis on Haobo’s future potential. Just as within a family, the importance of parents is undeniable, yet a child’s personal potential ultimately determines their growth and future.

Design Implementation Details
【 Who We Are 】
Haobo’s development focus is positioned at the top of the page, accompanied by uniquely designed icons created specifically for the brand rather than using existing resources, highlighting the brand’s distinct identity.
【 What We Do 】
Presented through the concept of the “Iron Triangle.” The triangle, known as the most stable structure among geometric shapes, symbolizes the stability and reliability of Haobo’s core business operations.
【 Join Us 】
Multiple raised hands are used as the visual motif, symbolizing that everyone has the freedom to express their voice and encouraging communication, interaction, and sharing. Instead of using conventional corporate portrait imagery, the design adopts a symbolic visual language representing “novelty” and “innovation,” shaping a distinctive and forward-thinking corporate culture.

The overall design not only embodies the brand’s values, but also presents Haobo’s limitless potential from a fresh perspective, infusing the corporate culture with creativity and humanistic spirit.