This large outdoor billboard centers on the theme of “caregiving,” aiming to evoke viewers’ concern for elderly family members or loved ones who require assistance, while conveying a warm and reassuring brand image. The overall design adopts the brand’s signature colors—warm orange-yellow paired with teal blue—creating a gentle and approachable visual atmosphere, accented with tones that represent stability and professionalism.
In the visual composition, the caregiver is dressed in soft blue attire with a friendly smile, accompanying and caring for an elderly person. Through a speech bubble, the elderly individual expresses appreciation: “Thanks to my family for hiring a caregiver, my

The billboard design highlights the client’s outstanding achievement of receiving an A-grade government evaluation for two consecutive years. Gold medal icons and red ribbons are used to enhance the visual focus, emphasizing professionalism and credibility.
The service scope clearly presents the client’s offerings, including “caregivers,” “factory workers,” “institutional caregivers,” and “domestic helpers,” effectively communicating the diversity of services available.
For the convenience of viewers, a QR code is carefully positioned within easy sight, allowing passersby to quickly scan it to learn more about the services or contact the agency. Through a combination of emotional connection and professional trust, the overall design aims to attract the target audience while conveying thoughtful service and strong brand value.