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Project Summary

Design Concept:

This design uses blue and blue-green tones commonly associated with the chemical industry as its primary palette. Through layered gradient transitions, the visual presentation creates a fresh and comfortable atmosphere, transforming the traditional perception of the chemical industry as cold and rigid.

Paired with visual elements inspired by chemical structural diagrams, the design enhances a sense of professionalism and technological sophistication. At the same time, it incorporates elements from various chemical brands to achieve both overall visual consistency and a representation of brand diversity. This design not only conveys the professionalism of the industry, but also presents a renewed and approachable image of the chemical sector, allowing viewers to perceive the close connection and potential possibilities between chemistry and everyday life.

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